Sunday, January 8, 2006

"Gimme a Coke - AND a coffee!"

The Coca-Cola Company announced that it will launch Coca-Cola Blāk in January in France, the first of several countries – including the United States - that are expected to introduce the new Coca-Cola and coffee fusion in 2006.

"Coca-Cola Blāk is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions."

According to www.waterandcoffee.com:

"Coffee is the worlds most popular beverage. More than 400 billion cups are consumed each year. It is a world commodity second in trade only to oil."

Guess Coke has something there.